I wrote and rewrote this blog so many times that
honestly I’m exhausted just thinking about it. As a designer who has designed
for both straight and plus size it is disheartening to me that a lot of other
designers have not even entertained the idea of designing for women over a size
8. Size 8? Really? Even though a size 8 would never grace their runway,
lookbook or website…sigh. The average American woman’s size is a 14. Let’s be
real. Women under a size, let’s say 10, have hundreds of thousands of options (I
don’t think I’m exaggerating) when it comes to shopping for clothes. On the
other hand plus size women can probably count on one hand the brick and mortar stores
they can shop at. The younger generation of trendy full-figured women usually
mix and match from different straight size stores that offer pieces that may
run a little larger than that particular store’s usual selection. Ask one of
these young women “What’s your favorite plus size brand?” and chances are they
won’t have an answer for you. They like a few items from this brand and a few
items from that brand, but can’t identify with a line that is consistent in
their efforts to offer stylish quality garments. Go figure…
Ace Blakley is on its way to being that brand. The
brand that women can trust to provide them with contemporary styles that cater
to the young, sophisticated, chic and edgy. Offering sizes Ace-Ace3 (large-3x).
Our online store launches November 1, 2015. Please
sign up for our mailing list to receive locations and dates for our
international trunk show tour.
Remember...
I want to hear from you!!!
Read/Comment/Like/Share
Love:Love:Love,
ChaCha
